One record for every customer, contact and deal.
WhosNext? is the account behind everything else a customer buys from you — so their van stock, their parts orders and their history live in one place, not three.
No spam — just a note when it’s ready to try.
Everything else connects here
WhoHasWhat? and WhoNeedsWhat? already work on their own — WhosNext? is what ties them to an actual customer record.
Why not just use HubSpot?
Because a generic CRM can’t see your operation — it only knows what someone typed into it.
| WhosNext? | HubSpot | |
|---|---|---|
| Pricing | One flat price, included with your modules | Free tier caps out fast; paid tiers scale with contacts and seats |
| Built for | Trade & field service SMEs specifically | Every industry, every size |
| Operational data | Van stock and parts orders, on the account, natively | None — needs a separate integration, if one even exists |
| Setup | Load your customers, you’re done | Onboarding and config across hubs you may not need |
| Contact limits | None | Grows expensive past the free tier |
What it holds
Customer & contact records
Every company you deal with, and the people at it, in one searchable place.
Pipeline
Track deals from first contact to won or lost, without a spreadsheet nobody updates.
Notes & tasks
Tied to the account, so the next person to pick up the phone knows what’s already been said.
Connected modules
See at a glance which systems an account is using, and what’s happening in each.
Quotes
Every quote sent lives on the account it was sent to — no digging through old emails to find what you quoted.
Reporting
Pipeline value, win rate, and where deals are stalling — without exporting anything to a spreadsheet.
Why we’re building this
WhoHasWhat? and WhoNeedsWhat? started as two separate products with two separate ideas of who the customer was. WhosNext? is us fixing that properly, instead of bolting a CRM onto each one separately.
Priced like the other systems — because it’s not an afterthought
Unlimited customer accounts on every tier. You pay for how many people on your team are using it, not how many contacts you’ve got.
- Customer & contact records
- Pipeline
- Notes & tasks
- Everything in Starter
- Reporting
- Connected modules view
- Everything in Professional
- Priority support
Questions people are likely to ask
When is this launching?
We’re aiming for later this year.
Do I need WhosNext? to use WhoHasWhat? or WhoNeedsWhat??
No. Both already run entirely on their own — WhosNext? adds the shared customer view on top once it’s live.
Does it cost extra if I already use WhoHasWhat? or WhoNeedsWhat??
The other way round — combining systems gets you a discount (15% for one extra module, 25% running all three), not a surcharge.
What happens to my data if I start with a module before WhosNext? launches?
Your customer data will be carried over automatically when WhosNext? goes live — you won’t need to re-enter anything.
Will this replace tools like HubSpot?
That’s the intent for businesses our size — a pipeline and customer record without the enterprise CRM overhead. It’s not aiming to match every HubSpot feature, just the ones a trade or service SME actually uses.